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Introduction To The Course

Line Up Your Equipment

Austin Gray

Owner Operator Mentor

Discover how the right equipment and strategic rental relationships can propel your contracting business to success.

Understanding Equipment Rental for Business Growth

For contractors with an owner-operator mindset, the choice and management of equipment are crucial. Many successful business owners start with minimal equipment, often renting initially rather than buying. Renting equipment like a skid steer or mini excavator is not just a cost-effective strategy but a flexible one, allowing you to adapt to different projects and demands.

Starting with Rentals

If you are new to the business or expanding, begin by identifying a reliable local equipment rental service. Familiarize yourself with the rental costs and availability of key equipment such as the Bobcat E50, CAT 305, or equivalents like the Takahuchi TL12 and Kubota SPL97. These machines are versatile and suitable for a wide range of jobs.

Initially, renting can help balance your financial outflow, especially when budgeting for new jobs.

Building Effective Partnerships

Key insight: Developing a strong relationship with your rental company is essential. As a frequent renter, you'll benefit from preferential treatment, potentially better pricing, and reliable service. Ensure your rental company knows you by name and reputation, as this will facilitate smoother transactions and support when you need it most.

Equipment Transportation and Logistics

Having a truck and trailer is vital for transporting equipment to job sites. However, if you're without a trailer, many rental companies offer delivery services. This can be a practical solution, saving you time and effort, allowing you to focus on the job at hand.

Allocate funds for delivery charges in your budget, as it might be more efficient to have equipment delivered directly.

Financial and Strategic Considerations

When quoting a job, incorporate rental costs into your estimates. This ensures transparency with your clients and covers your expenses adequately. As your business grows, consider purchasing key equipment to reduce long-term rental costs and increase asset value.

Pro tip: Always pay your rental fees promptly to maintain a good standing with your rental company. This practice not only ensures continued service but also builds your reputation as a reliable contractor.

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Complete the following exercises:

1. Reflect on your current equipment needs and list the types of projects you most frequently undertake. Consider which equipment would be most beneficial to rent initially and why. This exercise will help you understand how to align your equipment strategy with your business goals.

2. Visit a local equipment rental yard or browse online and compare the rental costs of a skid steer and a mini excavator. Consider how these costs could be integrated into your job estimates and how they might affect your overall pricing strategy for clients.

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1. What is an essential step in establishing a successful equipment rental strategy for your business?

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Leave your comments and questions below.

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